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Smooth Transmission
Smooth Transmission: A Monroe firm is offering secure applications required by health care providers, insurers and others
Monroe, Mich., May 23, 2004 - When little Johnny’s allergy kicks up, Hilgraeve
Inc. may be part of the solution.
The Monroe-based communications software company
has evolved into kind of a cyberspace secret agent, securely transmitting
gigabytes of health-related information among doctors’ offices, insurance
companies and prescription firms.
In its emerging role as a data-transmitting
middleman, it also can sort out the cyber-babble of different computer systems
so that when Johnny’s ailments are logged onto a physician’s computer, they can
be securely sent to and understood by a computer in an insurer’s office.
“We connect uncooperative systems,” says Jeff Beamsley,
Hilgraeve’s president. “We look for instances in the marketplace where, for whatever reason, the information isn’t
flowing.”
Hilgraeve’s emergence as one of the cutting edge
companies in secure electronic data transmission comes, in part, as the result
of the Health Insurance Portability and Accountability Act (HIPAA), federal
legislation that includes new standards for transmitting personal health
information and standards for sending such data electronically.
Started in 1980, Hilgraeve’s initial products
were “terminal emulator” programs, such as HyperTerminal and HyperACCESS, which
helped computers communicate.
With the development of the Internet and Web
browser software, it became clear to the firm that browsers were going to
replace the terminal emulators, so the company began to shift gears.
“We realized that this ubiquitous plumbing
called the Internet was going to change the way people communicated and, yet,
it inherently didn’t have any security,” Mr. Beamsley said.
Ultimately, the firm came up with Dropchute, a
PC-based system that enabled computers to send huge files quickly and
securely. But DropChute had some architectural problems and wasn’t widely embraced.
Hilgraeve tweaked it, creating HyperSend, a
Web-based product that quietly and easily interfaces with other applications.
It was just what the doctor ordered.
“We’ve refocused our attention,” Mr. Beamsley
notes. “Though HyperSend remains a tool in our tool box to create solutions, our mission these days is
somewhat broader – to connect uncooperative systems and to do that securely.
In the health care space there’s a lot of that occurring.It’s a very fractured
market from an information point of view.”
Indeed, Hilgraeve’s newest application has the
potential to serve various health care interests, particularly those that rely
upon gathering patient data.
“The insurance companies need accurate
information on you but, in fact, the most current information on you resides in
the physician’s office,” Mr. Beamsley said. “The Physician doesn’t maintain that information
for any altruistic purpose. He or she maintains it to get paid.”
“All that information, it turns out, is of
critical importance in providing the next generation of services, which will
streamline and improve the quality of service that the health care system can
provide to you,” he said.
For example, Hilgraeve is carving a niche in the
growing use of e-prescriptions. Instead of a physician handwriting a prescription, e-prescriptions
allow a doctor to create one electronically and transmit it to a pharmacy electronically, using a
handheld system such as a personal data assistant. The system can eliminate a lot of mistakes.
Insurance companies are embracing
the system because it also can provide a method for them to communicate their
formularies – lists of preferred drugs for which they will pay claims – to
health care providers.
For instance, if a doctor is treating a patient
insured through Blue Cross, it’s conceivable that when the doctor calls up a
patient’s file to write an e-prescription, it will present the list of
preferred drugs the patient’s insurer will pay for, given the patient’s
ailment.
It can also list other medicines the patient is
taking, creating a fairly good screen for potential drug interactions. The effectiveness
of the system depends greatly on the ability of the e-prescription company to get the physician’s
practice management system, and keep it updated and available to the handheld
system, Mr. Beamsley explains.
HIPAA enables all this information to be shared,
with patient consent, as long as it remains secure.
“In case of physician’s office, every time a
physician sees a patient, our system extracts the current patient information
and sends it off to our customers,” he said.
HIPAA also mandates that health
care providers move to an electronic form of claims submissions. “The problem is, they didn’t specify what
the transport method needed to be,” Mr. Beamsley said. “Big providers might be submitting claims to
300 or 400 insurance companies, but each payer has its own way of accepting
these claims. We’ve developed a whole
business providing one interface that a single big provider can use to file its
claims with all those companies.”
The company has been working in partnership with
firms such as Caremark’s Advance PCS, a pharmacy benefits manager, or Quest, a
$4 billion lab.
“There are a number of these very
large companies that need these sorts of solutions,” Mr. Beamsley said. “We provide the solution to them and deploy
it at their rate. They sell their application and for every sale of their application, we get a sale.”
The original form of HyperSend still exists, but
HyperSend PDX – which stands for patient data extraction – now is fueling the
firm’s revenues, and its future.
“It turned out that we had a great horse. We were just whacking the wrong end of it,”
Mr. Beamsley said. “As soon as we stopped whacking the head and started whacking the rump, it took off.”
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